One of the first questions business owners ask when commissioning a bespoke website is: how long will it take? The honest answer is that it depends — but here's a realistic breakdown based on project type.
Simple brochure site (3–5 pages): 3–5 weeks. A straightforward bespoke site with a homepage, services page, about page, and contact page — no complex functionality, no e-commerce, no custom integrations — can typically be designed, built, and launched in three to five weeks. The main variable is how quickly you can provide feedback and approve designs.
Standard business site (5–10 pages): 5–8 weeks. A more comprehensive site with multiple service pages, a blog, a team page, and a contact form with basic automation typically takes five to eight weeks. This assumes a clear brief, prompt feedback, and content that's ready or being prepared in parallel.
Complex site with custom functionality: 8–16 weeks. Sites with booking systems, client portals, e-commerce, custom integrations, or complex data requirements take significantly longer. The development stage alone can take four to eight weeks for complex functionality.
What causes delays? The most common causes of web design projects running over time are: slow feedback from the client, content that isn't ready when development starts, scope changes mid-project, and unclear requirements at the briefing stage. A well-run project with a clear brief and prompt client feedback will almost always come in on time.
How to speed up your project. Prepare your content (copy and images) before the project starts. Respond to design reviews within 48 hours. Consolidate feedback from all stakeholders before sending it to the agency. Avoid changing the scope mid-project. These four habits alone can cut weeks off a typical project timeline.
